9 Questions to Ask DSPolitical Right Now
The DSPolitical Client Services team fields questions from clients, consultants, and campaigns all over the country on how to run the most effective, impactful, and targeted digital ads. Leveraging our decades of digital experience here are some of the most commonly asked questions we receive. Whether you’re a DSPolitical client or not read on for
Introducing The DSPolitical Diversity, Equity, and Inclusion Speaker Series
On Wednesday, June 3rd over 30 DSPolitical employees tuned in to listen and learn from the guest speaker of a new series headed by DSPolitical’s Diversity and Inclusion Taskforce. This new ongoing event, known as The DEI Speaker Series, is an initiative to expose DSPolitical employees to ideas and lessons from leaders of diverse backgrounds within
Black Lives Matter
We unequivocally stand with the protestors in the fight for racial justice, and we know it’s not enough. The murders of George Floyd, Ahmaud Arbery, Breonna Taylor, Sandra Bland, Eric Garner, Trayvon Martin, and the hundreds of other victims of police brutality and racism prove we need to do more.
Connected TV: What Political Campaigns Need to Know
What is CTV and how is it different from the programmatic ads you’re probably already running? CTV runs exclusively on TVs either in an app (like the NBA app on an Apple TV) or dynamically inserted into streaming TV content on channels like A&E, AMC, History Channel, MSNBC, ABC, etc.
5 Questions with Waverly Loza, Our New Vice President of Client Services
Waverly Loza is our new Vice President of Client Services here at DSPolitical, where she oversees the client services team and ensures clients receive the best programmatic buying experience. We sat down (virtually) with Waverly for a quick Q&A about herself, her role here at DSPolitical, and what you can expect from Client Services going forward.
Fear Not, We’re Ready for Google’s Big Ad-Tech Changes
Last week Google announced a significant change to their third-party cookie policy that set off hundreds of panicked tweets about what this means for the future of advertising. There is no doubt that limiting this matching ability will have an impact on reaching voters. However, at DSPolitical we’re ahead of the curve and have built a platform that