the dspolitical blog

The latest news + expert advice for all things digital advertising and politics.
Be in the know by joining our email list.

June 2, 2025 / Blog Posts

Pride Month Spotlight: Reaching LGBTQ+ Voters with Purpose

June is Pride Month, a time to celebrate the contributions and ongoing resilience of the LGBTQ+ community. From leading movements to driving transformative change, this powerful group has long been at the forefront of social progress and advocacy.

May 28, 2025 / Blog Posts

Three Ways Deploy Is Getting Even Smarter This Cycle

At DSPolitical, we’re focused on building tools that give campaigners more control, more clarity, and more confidence in every decision they make. That’s why we’re excited to introduce two new features in Deploy, plus a spotlight on one of our most-loved planning tools.

May 22, 2025 / Blog Posts

DSPolitical Takes Home 2 Pollie Awards!

We’re thrilled to announce that DSPolitical brought home two prestigious wins at the 2025 Pollie Awards, recognizing the best in political advertising and strategy. These honors reflect our continued commitment to innovation, precision, and impact in the digital campaign space.

May 15, 2025 / Blog Posts

Microsoft’s DSP Shutdown Confirms what DSPolitical Has Known for Years

This week, Microsoft Advertising announced that it will shut down its Invest DSP by early 2026. The company claims that “AI-native” solutions have outgrown the need for traditional demand-side platforms.

May 1, 2025 / Blog Posts

AAPI Heritage Month Spotlight: Engaging the AAPI Community in 2025

May is Asian American and Pacific Islander (AAPI) Heritage Month—a time to honor the history, vibrant cultures, and significant contributions of AAPI communities across the country.

April 28, 2025 / Blog Posts

Advocacy Trends to Watch: Staying Proactive in a Rapidly Changing Landscape

The political landscape isn’t just shifting – it’s throwing punches. From surprise executive orders to last-minute regulatory maneuvers, policy can change overnight – and the media cycle isn’t slowing down to explain it.

April 24, 2025 / Blog Posts

Rethinking Political Advertising in an Age of Attention Scarcity

With the 2024 election cycle behind us and midterms looming on the horizon, one thing is clear: campaigns that lean into digital-first strategies are better positioned to adapt, engage, and win.

April 23, 2025 / Blog Posts, News Coverage

Google’s Cookie Reversal Reinforces the Need for Future-Proof Targeting

At DSPolitical, we’ve long prioritized independence, diversification, and redundancy in our tech stack. We remain focused on helping our partners navigate this evolving landscape with confidence.

April 21, 2025 / Blog Posts

The Digital Tactics That Make Smart Campaigns Smarter

Behind every smart digital campaign is a strategy that goes beyond targeting the right voters. It’s about how you reach them, what they see, and when they see it.

April 1, 2025 / Blog Posts

How a Small, Volunteer-Led Campaign Used DemocraticAds.com to Win Against the Odds

This win highlights a game-changing reality for smaller campaigns: you don’t need a massive digital budget, a high-powered creative agency, or a team of advertising technology experts to run effective digital ads. With the right tools, even any campaign can maximize its reach and impact.