For Democratic campaigns working to break through crowded feeds and increasingly fragmented media habits, digital ad performance metrics offer critical insight into whether your message is reaching the right voters at the right time.
After a strong and encouraging 2025 election cycle, our team is already looking ahead. Digital strategy is evolving quickly, and campaigns preparing for 2026 are entering an environment defined by smarter targeting, higher-quality inventory, and new ways to meet voters where they are.
Oftentimes, campaigns overlook the power of digital audio to reach voters. But with more persuadable voters getting their news and entertainment from podcasts and streaming platforms, audio has become an essential part of any modern media mix.
Since 2020, the DSPolitical Ad Grants Program has awarded over $320,000 to help Democratic candidates win at the state and local level. Now in its sixth year, the program continues that tradition by granting a total of $50,000 in digital ad funding, along with training and support from our team of experts.
From September 15 to October 15, Hispanic-Latino Heritage Month is celebrated as a time to honor the cultural richness, traditions, and achievements of Hispanic and Latino communities. It’s an opportunity to recognize the vital role Latino voters and leaders play in shaping our democracy.
To learn more about Supply Path Optimization, we sat down with Russell Wagner, our Senior Director of Advertising Technology, whose team leads this work. In our conversation, he explains what the media buying team does, the importance of SPO, and what this means for Democratic campaigns heading into 2026 and beyond.