Voters move between streaming, social media, news sites, and mobile apps throughout the day, creating an increasingly fragmented media environment. For operatives managing multiple races, this operational reality makes paid media plans even more complex, demanding precision and stronger performance.
In honor of Pride Month, we celebrate the LGBTQ+ community’s impact on American politics and culture while reflecting on the progress we’ve made, the challenges that remain, and the growing influence this powerful community continues to have in shaping the future of our democracy.
DSPolitical launched an exclusive targeting functionality powered by Catalist’s 2026 Democratic Primary Vote Propensity Model. To help you better understand how this model can optimize your outreach, we have compiled answers to the most common technical and strategic questions in this FAQ.
In our recent fireside chat, DSPolitical President Ryan Fanning and New River Strategies Founder Benjy Messner unpacked why the "New Math" of 2026 requires a fundamental shift from historical binaries to probabilistic distributions.
In an era of razor-thin margins and a rapidly evolving media landscape, the "average voter" is a myth. To win in 2026, Democratic campaigns must move beyond basic demographics and partisan history to understand the underlying values that drive voter behavior.
Just as the iconic pixelated plumbers cannot rescue Princess Peach by staying on the first level, campaigns cannot reach today’s electorate by relying solely on the same familiar media channels. To win, they must reach voters where they actually spend their time.
Women’s History Month is observed every March to honor the leaders, organizers, and advocates who have advanced equality and helped define American democracy. It is also an opportunity to look ahead and recognize the continued influence women have in today’s political landscape.
The January 2026 special runoff election in Texas’ 9th Senate District produced one of the most notable results so far this year. In a district Donald Trump carried by 17 points in 2024, Democratic candidate Taylor Rehmet won the runoff by roughly 14 points.