Every campaign we work with has a plan for reaching voters through Election Day. Planning for tomorrow, and the weeks and months ahead, is difficult, made even harder because a handful of Big Tech companies can decide on a whim whether campaigns can buy digital ads once the polls close.
With Election Day right around the corner, campaigns are deciding where to put their remaining dollars and how to make every impression count. We asked five DSPolitical experts, who have years of campaign experience and understand the reality of finite budgets and tight deadlines, to share their best advice for the final stretch.
At DSPolitical, we have long believed that rigorous measurement is an integral part of campaign strategy, not something reserved for a post-election report. That is why we are expanding measurement capabilities with two new partnerships: Deploy Brand Lift, powered by Cint, and an activation integration with Swayable.
Midterm timelines don't leave room for platforms that can't keep up. Digital advertising auctions are decided in fractions of seconds, not days or weeks, so campaigns need tools that provide the fastest route to the best inventory. Deploy, DSPolitical's industry-recognized programmatic platform, now has three updates built for that pace.
National Hispanic Heritage Month is recognized from September 15 through October 15, and this year, there's a lot to celebrate in Latino political momentum and leadership. We're looking at where Latino voters stand heading into midterms, why authentic outreach is critical and what it actually requires, and recognizing a few Latino leaders.
Voters move between streaming, social media, news sites, and mobile apps throughout the day, creating an increasingly fragmented media environment. For operatives managing multiple races, this operational reality makes paid media plans even more complex, demanding precision and stronger performance.