DSPolitical Named 2024 AdExchanger Awards Finalist

We are incredibly proud to be named an AdExchanger Awards finalist in three categories. Thank you for this incredible honor, and congrats to our fellow finalists.

DSPolitical and Beeswax Announce First-to-Market Partnership to Revolutionize Voter Targeting Through Advanced CTV Technology

DSPolitical’s first-party identifiers will be matched to the FreeWheel Identity Network’s industry leading graphs to achieve greater scale and optimal reach ahead of the presidential election.

Facebook Will Reinstate Pre-Election Ad Ban it Fumbled In Last Presidential Election — A Move That Will Hurt Democrats

Following news that Meta/Facebook will again ban new political ads in advance of the November election.

For the Fifth Consecutive Year, DSPolitical Commits Major Resources to Support Local and State Democratic Candidates

A Guide to Programmatic Media Buying: The Types

Pride Month Spotlight: Bridging the Gap

We are already halfway through June, and Pride Month celebrations are in full swing across the country, but are LGBTQ+ people heading to the polls?

Reaching the AAPI Community

Google Delays Phase Out of Third-Party Cookies

Building a Winning Roadmap: Optimize Your Media Planning

In this blog, we will define media planning, discuss some of its inherent challenges, and share the solution we created to optimize your media planning.

2024: What Moves Women Voters?

With the upcoming elections on the horizon, understanding what motivates and mobilizes this powerful voting bloc to cast their ballots is more crucial than ever.