October 13, 2022 / Blog Posts

How To Win With Better Digital Ads: The Types

As campaigns across the country navigate how to reach voters, leveraging digital ads is key to mobilizing voters. Fortunately, there are various types of digital ad formats that campaigns can use to connect with voters and deliver compelling messaging.

September 28, 2022 / Blog Posts

How To Win With Better Digital Ads: The Basics

Political advertising is continuously evolving, moving from a predominantly print-based medium to one that includes radio, television, and digital advertising on social media platforms, websites, search engines, and more. Before diving headfirst into creating ads for your campaign, it’s best to familiarize yourself with the basics.

September 22, 2022 / Blog Posts

Introducing: Pro-Choice Audiences

Pro-Choice messaging is the most critical issue Democrats are facing today. That’s why we’ve partnered with Catalaist to build custom Pro-Choice Audiences to reach persuadable choice voters.

August 10, 2022 / Blog Posts

Introducing Programmatic Audio

We're intoducing Programmatic Audio. Did you know the average person spends 16 hours per week listening to streaming audio? More than ever, campaigns can reach their audience with targeted placements and should incorporate audio for a cross-channel media approach.

June 6, 2022 / Blog Posts

DemocraticAds: Battle-Tested Digital Ads

May 12, 2022 / Blog Posts

Introducing Audience Insights

DSPolitical is excited to announce the launch of Audience Insights! Now, with the click of a button, you can learn more about the political and demographic makeup of your custom audiences. 

March 29, 2022 / Blog Posts

DSPolitical’s Frequently Asked Questions (FAQs)

March 21, 2022 / Blog Posts

Programmatic Ad Tech: What is a DSP?

In the modern-day, the technological advances in our society have made the combination of ads and technology inevitable. Now, the use of demand-side platforms (DSP) to deliver programmatic ads has become commonplace amongst advertisers and agencies.

March 17, 2022 / Blog Posts

The 2022 Ad-Tech You Need to Know

Chances are you’ve come across a number of programmatic ads. This type of advertising allows the delivery of advertisements to users anywhere on the internet in real-time. Due to their efficiency and effectiveness, programmatic has become a mainstay in any modern advertising campaign.