With so many terms, acronyms, and pieces of industry jargon to learn, running a digital campaign can be overwhelming. One of the most important parts of any advertising campaign is understanding reporting – both what the metrics mean, and how to use them to run more effective digital campaigns.
Today, DSPolitical, America’s leading voter-targeted digital advertising company for Democratic candidates and progressive causes, announced the return of its highly impactful Digital Advertising Grants Program to help local and state legislative candidates.
DSPolitical has successfully addressed these challenges by implementing exclusive filtering, user-initiated video ads, brand safety measures, and ad verification technology. With a progressive approach and a commitment to efficient and impactful advertising, DSPolitical ensures clients' messages are seen by targeted voters.
The 2022 midterm election shattered records with an unprecedented number of victories for openly LGBTQ+ individuals. Despite the encouraging "rainbow wave" witnessed in the recent election cycle, the LGBTQ+ community continues to grapple with numerous challenges.
Political advertisers invest a great deal of energy and resources in identifying and reaching their voters. Given the rapid changes in media consumption patterns, it's increasingly crucial to have the right technology to connect with carefully cultivated audiences. Learn more about GeoFusion.
There are various types of digital ad formats that campaigns can use to deliver their message, and native advertising is one of the most effective. With native advertising, you can master the art of seamless promotion that captivates audiences. Keep reading to learn how native advertising transforms how you connect with constituents.
DSPolitical proudly collaborates with incredible clients, candidates, and partners to achieve unprecedented wins for women up and down the ballot. With more Democratic women running for office than ever, we are honored to help power them to victory.