Reflections on the 2022 Election Cycle with Mark Jablonowski

As 2022 draws to a close, we sat down with Mark Jablonowski to discuss the highlights of this year and what the future holds.

How To Win With Better Digital Ads: The Types

As campaigns across the country navigate how to reach voters, leveraging digital ads is key to mobilizing voters. Fortunately, there are various types of digital ad formats that campaigns can use to connect with voters and deliver compelling messaging.

How To Win With Better Digital Ads: The Basics

Political advertising is continuously evolving, moving from a predominantly print-based medium to one that includes radio, television, and digital advertising on social media platforms, websites, search engines, and more. Before diving headfirst into creating ads for your campaign, it’s best to familiarize yourself with the basics.

Introducing: Pro-Choice Audiences

Pro-Choice messaging is the most critical issue Democrats are facing today. That’s why we’ve partnered with Catalaist to build custom Pro-Choice Audiences to reach persuadable choice voters.

Introducing Programmatic Audio

We're intoducing Programmatic Audio. Did you know the average person spends 16 hours per week listening to streaming audio? More than ever, campaigns can reach their audience with targeted placements and should incorporate audio for a cross-channel media approach.

DemocraticAds: Battle-Tested Digital Ads

Introducing Audience Insights

DSPolitical is excited to announce the launch of Audience Insights! Now, with the click of a button, you can learn more about the political and demographic makeup of your custom audiences. 

DSPolitical’s Frequently Asked Questions (FAQs)

Programmatic Ad Tech: What is a DSP?

In the modern-day, the technological advances in our society have made the combination of ads and technology inevitable. Now, the use of demand-side platforms (DSP) to deliver programmatic ads has become commonplace amongst advertisers and agencies.

The 2022 Ad-Tech You Need to Know

Chances are you’ve come across a number of programmatic ads. This type of advertising allows the delivery of advertisements to users anywhere on the internet in real-time. Due to their efficiency and effectiveness, programmatic has become a mainstay in any modern advertising campaign.