the dspolitical blog

The latest news + expert advice for all things digital advertising and politics.
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October 23, 2024 / Press Releases

DSPolitical to Google: Don’t Ban All Post-election Ads, Focus on Those That Mislead

Ad ban could hurt potential runoff elections and ballot curing operations

October 21, 2024 / Blog Posts

DSPolitical Power20 Webinar: CTV Precision in 20

Mark Jablonowski, DSPolitical President and Chief Technology Officer, discussed the significance of connected television (CTV) advertising in the lead-up to the 2024 presidential election.

September 30, 2024 / Press Releases

DSPolitical Launches Innovative and Game-changing Spanish Language Preference Model

This new tool empowers the company’s clients to more accurately target individuals who prefer consuming digital media in Spanish, specific Spanish dialects, or a mix of Spanish and English.

September 24, 2024 / Blog Posts

Introducing: DSPolitical’s 2024 Ad Grants Program Recipients!

2024 was an incredible year for our Ad Grants Program, with $100,000 being put forth to assist Democrats across the country in winning elections! Over 185 fantastic candidates with unique profiles and perspectives applied.

September 22, 2024 / Blog Posts

Supply Path Optimization: Driving Campaign Efficiency and Performance

DSPolitical's SPO streamlines campaigns with premium partnerships, innovative targeting technologies, and a privacy-first approach.

September 16, 2024 / Blog Posts

Hispanic-Latino Heritage Month Spotlight: Overcoming Language Barriers & Boosting Latino Voter Engagement

Hispanic-Latino Heritage Month, observed from September 15th to October 15th, is a time to celebrate the cultural heritage of Hispanic and Latino communities.

August 30, 2024 / Blog Posts

DSPolitical Named 2024 AdExchanger Awards Finalist

We are incredibly proud to be named an AdExchanger Awards finalist in three categories. Thank you for this incredible honor, and congrats to our fellow finalists.

August 20, 2024 / Press Releases

DSPolitical and Beeswax Announce First-to-Market Partnership to Revolutionize Voter Targeting Through Advanced CTV Technology

DSPolitical’s first-party identifiers will be matched to the FreeWheel Identity Network’s industry leading graphs to achieve greater scale and optimal reach ahead of the presidential election.

August 16, 2024 / Press Releases

Facebook Will Reinstate Pre-Election Ad Ban it Fumbled In Last Presidential Election — A Move That Will Hurt Democrats

Following news that Meta/Facebook will again ban new political ads in advance of the November election.

August 1, 2024 / Press Releases

For the Fifth Consecutive Year, DSPolitical Commits Major Resources to Support Local and State Democratic Candidates